Variable Data Labels

Many label companies in Turkey are unfamiliar with variable data labels. Variable data labels offer numerous benefits to customers; however, due to the lack of awareness about them, information has not been effectively communicated to customers. Variable data labels are produced using digital printing machines, as opposed to other printing machines like Flexo and Letterpress, which are plate-based and, therefore, incapable of printing variable data labels. HP INDIGO machines, known as Digital Web Presses, are considered the best in this regard.

Variable data labels allow companies to promote different advertisements on the products they produce, personalize their products, and enhance product security to prevent counterfeit labels. This makes HP INDIGO machines the preferred choice for variable data label printing.